OUR CUSTOMER REVIEWS
SALES
5.0SERVICE
4.0Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
285 ratings and 209 comments received in the last 90 days.
03 April 2026
Excellent service
03 April 2026
We had an excellent experience working with Cheryl. From start to finish, she provided outstanding service and made the entire car-buying process smooth and stress-free. Cheryl was knowledgeable, patient, and genuinely fitted the best car to us
01 April 2026
We have bought new 3 series BMWs from Williams BMW Liverpool for over 25 years now. They have always been most attentive, knowledgeable and professional but this last experience was one of the best.
24 March 2026
At every stage we have had to chase the overall experience was exhausting the hand over should have take place Wednesday I had to push for the handover on Friday no big reveal and no flowers not the experience I was expecting from BMW
24 March 2026
It took a lot for me to call into the centre due to a previous bad experience with another BMW dealership.Immediately i was introduced to Cheryl and she put me at ease and answered everything and more that i needed to know.My new car is just perfect
24 March 2026
Jake had a great professional and friendly attitude and was very informative with any questions that we asked. He gave a overall great customer experience.
23 March 2026
My sales rep Jake Wright was an absolute gent, 11/10 service. Outstanding.
17 March 2026
Alan Herr was amazing, the service he gave is above and beyond. He didn't stop at handing me the keys, put up with my endless questions and reassured me. Really appreciate all his help.
16 March 2026
Everything went great from purchase to delivery.
16 March 2026
Alan was amazing start to finish
10 March 2026
Some delay in sorting out the finance agreement for my old car.
07 March 2026
Car was not prepped correctly for collection. The inside windows (front and rear) where dirty, at night you could not see out of the back of the car if a car was behind you with lights on. Car arrived with incorrectly spec'd seat colour.
05 March 2026
Ellie our sales rep was amazing from start to finish, the little extras received were very much appreciated too
04 March 2026
10/10 customer service
26 February 2026
Paul and Daniel were really helpful throughout the whole process and made the occasion feel special.
24 February 2026
Amazing team effort, thank you
23 February 2026
Helpful , informative and accommodating.
17 February 2026
Excellent customer service
17 February 2026
Bit of a wait , but Alan kept me upto date & well informed throughout when the vehicle would be ready to pick up
17 February 2026
Excellent service
12 February 2026
Very good service and contact during the purchase period, but a rather short handover of the actual car
11 February 2026
Williams Liverpool sales centre is great. Spacious, good refreshments on offer and friendly staff, particularly Alan Herr who was the salesperson that looked after me
08 February 2026
The purchasing of my new vehicle was easy and straightforward
07 February 2026
The only negative thing was waited to long for finance to come through on the day of pick up
31 January 2026
Chose a heated steering wheel when placing the order for the car and requested the model designation deletion option. The car didn't come with either which was disappointing, but not the end of the world
29 January 2026
Ellie at Williams Liverpool was a pleasure to deal with and was so helpful and informative right throughout my purchase.
29 January 2026
Ellie was lovely and kept us informed every step of the way
28 January 2026
Cheryl from BMW Liverpool is such a lovely helpful person can't thank her enough for all her help and patience Thank you so much love xxx
27 January 2026
Ian Billing made feel like a valued customer and kept me informed throughout . Absultlwy faultless service
27 January 2026
Felt very welcome from start to finish
19 April 2026
On entering the service centre, I was welcomed by a very pleasant member of staff, who went through the booking process. Due to my work requirements I had to stay on site. The staff member guided me an area where I could work comfortably.
19 April 2026
The service was clearly thorough, because the car's performance was obviously improved, but I asked for attention to be given to the windscreen wipers and was told that they didn't have any, which I thought was very below par for a service centre.
18 April 2026
Very nice staff met me at reaction helps me check in and offered me my free wash after work was done
18 April 2026
Friendly service
16 April 2026
Good
16 April 2026
Excellent service. Even cleaned my vehicle.
14 April 2026
Easy process, respectful and atentive staff
14 April 2026
Excellent service as usual mot done quickly car washed too Rachel looked after me very experienced and friendly service as usual from her
12 April 2026
Car returned with oil at minimum after service, requiring a return visit. Unable to contact branch, delays at collection, and complaint initially overlooked. Overall very poor experience.
08 April 2026
Everything was good. Only thing that let the service down was i wasnt given a call to pick my car up. I had a call around 11.50 to say mot was down and car was waiting to be washed and would be given a call to pick up which i didnt get.
08 April 2026
Arrived for my service and asked to speak to an advisor as I had some queries. Advisor appeared and told me to use the screen and walked off. Tried screen but it said speak to an adviser. Told I would receive a video with a health check, didn't happ
07 April 2026
I was lied to and mislead repeatedly. I had to chase and chase for responses and telephone calls were not returned. The sales department is excellent but the service department is letting everyone down.
04 April 2026
I booked my car in via the app for an oil service and brake fluid service. Only the brake fluid was done, It really annoys me that you can't get anything right first time.
01 April 2026
Timescale for the work was terrible
01 April 2026
Poor dealer service I won't be using again I'll use another dealer
01 April 2026
Had an appointment at 10:45 for M.O.T which should take around an hour !!! Yet my car wasn't even looked at until 13:45 then I had to wait until 4:45 when my car was eventually ready !!
01 April 2026
Excellent
31 March 2026
Car was repaired and MOT was completed Can I say a big thank you to Patricia who looked after me with coffee and snacks
31 March 2026
I really do not want to do on line check in and when I refused and asked to speak to a real person, I did. not like being patronised by the person who came to see me. The only people who are helpful are Neseema and Scott
31 March 2026
Helpful, friendly, knowledgeable and efficient staff. Very approachable staff and excellent hospitality and the necessary jobs appear to be first glass.
31 March 2026
From ringing the dealership with the engine light warning problem to picking car up after warranty work was done was exceptional service from Rachel and Paul in the Service centre..
31 March 2026
Good front of house service, updates on time and dealt with professionally.
30 March 2026
Just really great service
30 March 2026
Excellent service
30 March 2026
good service
29 March 2026
The process for collecting my car yet again was flawed, staff were rude and unprofessional. Is staff standing round at the far end of the reception screeching and laughing at the top of their voices the impression your company wants to give?
28 March 2026
Whilst trying get an urgent response for my starter motor recall which apparently could go on fire, from November 2025 and only just getting the part fitted is disgusting. I booked it with Manchester to get it fitted in Liverpool but no trace here.
28 March 2026
I have had a really disappointing experience and did not feel like a valued customer. Was made to feel like I was intruding and not treated with respect
25 March 2026
Poor overall experience, car booked in incorrectly, advised at 3:25pm that i had a slow puncture, car was dropped off at 8:15am when i advised that i had to collect vehicle no later than 4:00pm. Replacement tyre not available.
25 March 2026
Simple process to book service , check in and collect car .ample parking too Reception staff on hand as well to provide assistance Telephone updates very helpful to keep track of progress of the availability of the car in service completion
24 March 2026
Although the end to end pricess from booking to picking up the car was efficient, it was quite impersonal and i never really felt that anyone cared for me as a customer
24 March 2026
I had trouble trying to speak into somebody in the servicing team for an update on my car.
23 March 2026
They are Charging for Check The Faults Too Much.
23 March 2026
Everything was smooth and quick
23 March 2026
Staff were helpful and friendly
23 March 2026
As aways an excellent service.
22 March 2026
I was left without my car when promised, and was effectively ignored having left 4 messages over 2 days with the "AI receptionist". I therefore had to re-arrange home and work. Very frustrating.
21 March 2026
Everything was completed on time, staff were friendly and efficient.
21 March 2026
BMW Williams really kept me informed about the service to my car both before and after with a courtesy call to make sure everything was satisfactory. I really couldn't be more pleased with the whole experience.
20 March 2026
Only downside is I selected a slot to pick the car up but wasn't told my car was ready only for me turning up just before close to get my car as I needed it
19 March 2026
Staff did extra work on my vehicle saving time by not having to make another appointment.
18 March 2026
Had my car all day! after telling you it needed to go over 60 mph for problem to arise they took it out at 15:15 and only went 40mph and said nothing was wrong
18 March 2026
Customer service staff are great as always. Technician failed to complete one warranty job due to apple car play even though car came with it. Said would have to pay to remove. Also said the previous technicians diagnosis was poor so would have rdo
17 March 2026
The waiting time was long and the Workshop was a long walk to the city. The staff were very pleasant.
17 March 2026
Morgan Great customer service and enthisiasm
17 March 2026
Quite a shock to find I was expected to check in at a booth rather than explain what was needed. Service good and friendly. Wrong mileage put on MOT certificate but was corrected at my request.
16 March 2026
All four tyres were well below the recommended minimum pressure and I had to top them up after the service was completed. It's not a major issue but this is the second time I've had to do this after the car has been serviced.
16 March 2026
Lovely welcome from Rachel and all work completed in good time.
16 March 2026
See complaint email 11/03/26 with no reply
16 March 2026
Feel like the automated system has removed any real interaction and personality that you should get with a premium brand. Very functional, but not particularly appealing. Even payment process was remote, token human interaction at the end.
16 March 2026
Disappointed that my car was not fast tracked as requested at time of booking which meant I had to leave and return several hours latter. Was told the repair was a relatively quick job.
15 March 2026
I asked for washers on windscreen to be checked which was overlooked but was completed before the end of day
14 March 2026
Usual high standard, car delivered on time and was available to collect as promised. Reliable as usual no disappointment
14 March 2026
Great service leaving and collecting keys takes stress away balancing with work commitments
13 March 2026
Great availability for appointments, early opening allowed me to check the vehicle in on what was a busy day and excellent communication. Amazing service.
13 March 2026
Friendly courteous staff
13 March 2026
General level of service/customer care
13 March 2026
Quick and easy process and friendly welcome
12 March 2026
Process was smooth and quick.
12 March 2026
sales executive friendly, informative and professional
12 March 2026
Perfect service
11 March 2026
Very efficient, courteous and hard working staff
11 March 2026
I've had the car for just over 15 months and this is the second fault. This time it was a blocked windscreen washer which cost me £ 240. It's a common fault apparently even though I wasn't told this when I got the car
10 March 2026
I dropped my car Friday morning and received no updates. I had to attend the centre at 5:10pm to learn it was undrivable. No courtesy car until Tuesday and promised taxi reimbursement was not given. Replacement car broke down.
10 March 2026
The receptionist was charming and welcoming. Able to accommodate on my chosen day. I even got a coffee to walk to the tube with.
10 March 2026
Friendly and helpful staff. Clean and bright reception and waiting area. Free and working WiFi. Desk a power point so I could log on and continue with work whilst I waited for my service. While you wait service took as long as I was informed it would
09 March 2026
Car in for 9:30 am got it back at 17:45 only went in for brake fluid check
09 March 2026
Excellent service throughout. Friendly staff and very pleasant waiting area.
09 March 2026
Great service.
08 March 2026
Excellent service
08 March 2026
Rachel was very helpful and patient, she is an asset to the team.
08 March 2026
Good service
07 March 2026
In the previous services, cleaning and washing of the car at the end of work was part of it. This time the car was left uncleaned.
06 March 2026
Was a farce just booking in. Chat bot type beginning which led nowhere. Then phone call centre . Then service centre. transmission Service not carried out. various calls made. Work not completed in time no apologies. Not a pleasure to deal with.
06 March 2026
We were told a stone chip has caused damage to the parking sensor. There is no visible stone chip on the parking sensor whatsoever. This is the third time we have been given poor advice.
06 March 2026
Swift and easy - no messing around.
06 March 2026
Always great service from Rachel in the Liverpool service department.
06 March 2026
The staff were so welcoming and helpful and very accommodating whilst I was at the service centre. A number of staff members kept checking if myself and 2 family members were ok and if we needed anything whilst we sat and waited
04 March 2026
Gary was very helpful
04 March 2026
The customer service was very good.
04 March 2026
Good customer service, friendly and service performed in good time
03 March 2026
Great customer experience from walking through the doors to picking up my car. I was looked after exceedingly well by everyone and kept up to date with regards to my car.
03 March 2026
My car passed MOT and when I came to collect the brakes were not working
03 March 2026
I have sent a complaint a few days ago to Williams Liverpool, I have not had a reply yet.
03 March 2026
Staff are all excellent but next time I wont bother with the valet because I waited an additional 1.5h+ after receiving initial text saying service was complete. And the valet wasn't great anyway
01 March 2026
Was told car was ready again, got there and key weren't in any off the key boxes.
28 February 2026
Easy to check -in/out. I can watch a vehicle checking video of my car when it finished checking , that's amazing. The whole process was smooth, well organised, and clearly communicated from start to finish.
28 February 2026
Checked in online so nice and easy on arrival, Nice welcome on arrival. Nice lady got me a coffee while I waited to be picked up .
28 February 2026
From greeting upon arrival to hand back of my car, super smooth and courteous. Great.
26 February 2026
Service was efficient and the customer service was amazing, so helpful and friendly.
25 February 2026
Rachel is the best always looks after my car just a pleasure to deal with
24 February 2026
Process from booking, to arriving to collection very efficient
24 February 2026
Great service
23 February 2026
Greeted with welcome , done in time
22 February 2026
Was looked after from the moment I arrived
22 February 2026
Car was taken in exactly at 11:30 and finished well within the time expected, it was washed and vacummed. Fantastic experience.
20 February 2026
However, see my answer to question 2.
20 February 2026
Service was to a high standard Staff were extremely helpful providing a overview of the process and information to the works which had been undertook
20 February 2026
Courteous & professional
19 February 2026
MOT test booked for Saturday morning 8.45 all finished on time, very pleased with staff efficiency.
19 February 2026
Very quick, very professional.
19 February 2026
Work done satisfactorily Good attitude by Williams staff
19 February 2026
Holly was a star, as was the delivery driver
18 February 2026
The efficiency from the welcome to the work carried out,
18 February 2026
Everyone in pal Mal service centre is just amazing! Morgan and Holly are fab and make you feel so welcome and they're just so lovely! The mini courtesy car I had was gorgeous and and all straight forward! BMW are just the best people! Love it here!
18 February 2026
Super easy drop off Really polite gentleman helped with check-in Prompt notification when work was complete Super easy pick up Loved the electronic check-in/check-out machines. Loved the report received electronically. Perfect.
17 February 2026
Great service & interaction on arrival - esp. by Rachel For a premium brand - I would expect a little more though Pick up and Drop off - saves time for myself. Free courtesy car In this case - my tyre pressure was also not filled to safe levels!
17 February 2026
Zero comms (car still @ service centre for 2 weeks, only 1 call received, over 1 week ago).No courtesy car provided for a warranty issue, replacement incurred at my cost.Car left at 8:45am, not looked @ until 4pm, to have car witheld as deemed unsafe
17 February 2026
Drop off and pick was easy, the health check highlighted a problem with the front wishbone which I've had done under my warranty. Only thing on my receipt I was charged for screen wash but I'm not convinced this was put in!?
17 February 2026
All work was done very satisfactory
17 February 2026
Long time same high standard of service
17 February 2026
Easy to book service over the phone. Reception and key drop off on arrival was smooth
16 February 2026
Process and customer service was brilliant. Diagnosis and repair was spot on, car now performs really well, very happy.
16 February 2026
Easy drop off ; pick up. Nice friendly and helpful staff to engage with. Complimentary car wash and clean much appreciated as was the health check.
16 February 2026
Fast and efficient service. Kept up to date throughout the process.
16 February 2026
Excellent staff and great service.
16 February 2026
Very profesional people.
15 February 2026
Initial friendly welcome, We're soon dismissive once I questioned the cost of
15 February 2026
Had the xar for 3 days and it stood in the car park for most of get time
15 February 2026
No comment
14 February 2026
Wasn't kept updated. When sent breakdown of work involved it showed cost and didn't inform me that work was under warranty. On collecting car I was told a message had been sent which wasn't on my phone.
14 February 2026
Professional team
14 February 2026
Swift service, friendly efficient staff and personal service.
12 February 2026
Good experience
11 February 2026
Hourly technician rate is high but service was smooth and easy
11 February 2026
The communication of progress before during and after the service was spot on, particularly from the Service Agent, Rachel.
10 February 2026
Service.centre staff friendly and professional.
10 February 2026
I am giving this rating for Rachel as she always goes above and beyond and I always get a great customer service and experience and she always listen to what I need
09 February 2026
The services provided were consistently professional and excellent, beginning with Jamelia's efficient appointment booking and culminating in Holly's outstanding service delivery.
08 February 2026
The service is excellent, but not happy about the communication. I received several text messages from different mobile numbers. I replied one of them and asked for help of taking photos of the damaged part of the tyre, but no response.
08 February 2026
No messing about.. everything done just as they said
08 February 2026
Lovely staff and access to refreshments whilst waiting
07 February 2026
Whilst i miss the contact with service people, the new system is smooth and efficient. I was kept informed, and the car was beautifully valeted.
07 February 2026
The brake pad replacement service was good and car was ready by 2pm. Sadly it was let down that it had not been valeted despite being told it was in the queue to be cleaned. Also I paid the bill via the text message only to be asked for payment again
07 February 2026
Had a oil service and this was not updated on idrive. Was told all will be on first in 24hrs then in 48hrs but after visiting 3 times issue was still outstanding. On 4th visit I drive was manually updated but this did not sync with my BMW App.
07 February 2026
Always an excellent experience. Totally professional and your colleagues treat people with care and are always happy to help in a genuine way.
07 February 2026
I asked for the key lock cover to be fitted and it was not and was sent out to my address
05 February 2026
Very smooth and effortless on my part
05 February 2026
car was supposed to get done last year because it could cause a fire it didn't until 30.1.26 car wasn't washed and cleaned supposed to pick car up 1700 didn't get a call until 1745 closes at 1800 my fast demister not working since went into work sho
04 February 2026
Excellent experience
04 February 2026
As always, the welcome, service and efficiency of the Team was excellent.
04 February 2026
Car recovered on the Monday, received no proactive call to update me on anything, timelines etc. I had to constantly chase every day, just to be met by an ai agent as the phone was never answered.
03 February 2026
No issues.
03 February 2026
My 330e was in for a diagnostic. Result was cell 3 of the HV battery was faulty. Think it would have been helpful to me to advise as to the condition of the other cells not just say the fact could reocur because of the high mileage
02 February 2026
Great service, very friendly staff
02 February 2026
Very good professional service
02 February 2026
Really helpful when arriving, and very welcoming.
02 February 2026
Misinformed by Rachel on the phone about the allocation of costs with BMW UK. Was told BMW would pick up 70% or parts and 100% of labour. But in fact i had to pay all labour. I paid, but was denied any opportunity to negotiate. Won't return to BMW.
02 February 2026
Good start end
31 January 2026
Excellent service - gave me a desk to work at & offered me refreshments through my time there. Most importantly kept me informed with what was happening with my car.
31 January 2026
Easy process from start to finish.
31 January 2026
Everything was amazing I just don't like using the self service machine am more of a people person
29 January 2026
Great staff
29 January 2026
More than happy with the service but not that my car failed an MOT on blocked windscreen washer jets. I fixed it myself by blowing air through it rather than paying silly money to repair it, feel like it was just an attempt to get more money off me
28 January 2026
Nice greeting staff very attentive and generally felt happy to be a customer
28 January 2026
Great communication throughout and easy check in. Car came back clean and tidy
28 January 2026
Staff extremely kind, courteous and helpful. They kept me updated and fixed the problem.
28 January 2026
Very efficient service
28 January 2026
Staff are really good and friendly
28 January 2026
Service was slick from start to finish Welcomed on the morning booked in and dealt with by the time they said it would finish
27 January 2026
Its all very clear
27 January 2026
Friendly welcome, offered a takeaway coffee on drop off and collection.
27 January 2026
Everything went smoothly and Ellie was very professional and polite
27 January 2026
Really good and attentive service
27 January 2026
Polite and well informed staff.
26 January 2026
Great service throughout
26 January 2026
Excellent Service
26 January 2026
Really good service. Self check in was easy to use and there was a host who was friendly and gave guidance if you struggled.
26 January 2026
Car still had a warning light on dash after service had been done but spoke to a nice man today who was following up on my appointment and has reset it for me
26 January 2026
My BMW 525 was on a recall for a starter motor problem. Although it took me 4 months to get my car booked in, when I got to Williams in Liveroool recently, the job was done quickly & efficiently.
25 January 2026
The staff were super welcoming and efficient
25 January 2026
Lovely customer services, friendly staff and regular updates on vehicle status
25 January 2026
Good
25 January 2026
Very satisfied
24 January 2026
Friendly helpful staff
24 January 2026
Easy process from booking the appointment to check-in and pick-up. Really quick service, too.
24 January 2026
I didn't like the automated answering when I phoned and I found the auto check-in/out similar to Ryanair. It does not feel like a luxury experience. The customer service person at check in was very helpful. The work done on the car was excellent.
24 January 2026
Good
FIND Williams Liverpool BMW
Address
- 4 Great Howard Street, Liverpool, Merseyside, L3 7HT
Opening Hours
- Mon–Fri:08:30 - 18:00
- Sat:09:00 - 17:00
- Sun:11:00 - 16:00
Phone
- 0151 474 2000
Liverpool as well as surrounding areas including Birkenhead, Wallasey, Widnes and Prescot
Address
- 100 Pall Mall, Liverpool, L3 7DB
Opening Hours
- Mon–Fri:08:00 - 17:30
- Sat:08:30 - 12.30
- Sun:CLOSED
Phone
- 0151 474 2000
Liverpool as well as surrounding areas including Birkenhead, Wallasey, Widnes and Prescot
Address
- 100 Pall Mall, Liverpool, L3 7DB
Opening Hours
- Mon–Fri:08:00 - 17:00
- Sat:08:30 - 12:30
- Sun:CLOSED
Phone
- 01514 742002
Liverpool as well as surrounding areas including Birkenhead, Wallasey, Widnes and Prescot
Address
- 100 Pall Mall, Liverpool, L3 7DB
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:CLOSED
- Sun:CLOSED
Phone
- 0151 474 2000
Liverpool as well as surrounding areas including Birkenhead, Wallasey, Widnes and Prescot
08 April 2026
Willian's and especially Alan Herr were great to work with.