Enjoy a year's complimentary insurance, three years' servicing, plus 2.9% APR Representative on the BMW 1 Series & the BMW 2 Series. Get Offer
OUR CUSTOMER REVIEWS
SALES
5.0SERVICE
3.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
232 ratings and 179 comments received in the last 90 days.
02 June 2026
Alan was brilliant throughout the whole process
01 June 2026
I was kindly greeted by Alan Herr as soon as we came into the show room to view the new vehicles. He was very knowledgeable when we had questions regarding purchasing a vehicle and we felt very at ease by him.
29 May 2026
From start to finish the process went smoothly. Kurt Yates sold me my vehicle and he was excellent. Nothing was too much trouble for him, constantly keeping in touch with me throughout the process.
28 May 2026
Charlie was brilliant, made the whole process so smooth and found us exactly what we were looking for.
22 May 2026
I was kept informed throughout the process and the staff were perfect
20 May 2026
I was very satisfied with the experience I received when purchasing my new car. Dan Couton provided an excellent and professional service, his knowledge, technical expertise and friendly approach helped significantly from start to finish.
20 May 2026
It was very help staff specifically Dan thanks a lot for your hard work.
19 May 2026
Great gesture of complimentary flowers & Williams umbrella. Predelivery of car went smoothly until the rushed handover process & opening the car door for the first time. Poor valeting. Scuff marks on inside of driver door; pass seat & interior
19 May 2026
From start to finish Cheryl was so helpful and friendly. She explained everything clearly as we went along so made the whole experience feel very straightforward.
17 May 2026
Jorge my sales rep was very diligent through out, he made sure I was well looked after and had all the information I needed. He was not pushy but genuinely wanted to help.
17 May 2026
From start to finish Cheryl made the experience of buying my new car effortless. She provided a very professional service.
17 May 2026
The sales personal Cheryl and Ian went through the sales process perfectly explained everything, kept me informed and took me through the change over process expertly.
15 May 2026
Dan was unbelievable throughout. He was clear and concise and I felt like fully understood exactly what I was purchasing which is a very underrated and appreciated.
12 May 2026
Jorge was friendly and knowledgeable he explained everything well
12 May 2026
Wasn't informed when my sales person left. When i was passed over to Cheryl Tolson service and communication was excellent.
04 May 2026
Despite not driving away in the new car both Luc & Alan were amazing to deal with.
04 May 2026
We were looked after by Cheryl Tolson and her knowledge of the various options available to us was so helpful and professional. She was very friendly and personable and made us feel at ease all the way through the process.
03 May 2026
Everything was fantastic The centre itself was immaculate The sales person Cheryl Tolson was brilliant and very knowedgeable- just a great experience in every way.
23 April 2026
Jake was very helpful and knowledgable re the vehicle options.
08 April 2026
Willian's and especially Alan Herr were great to work with.
03 April 2026
Excellent service
03 April 2026
We had an excellent experience working with Cheryl. From start to finish, she provided outstanding service and made the entire car-buying process smooth and stress-free. Cheryl was knowledgeable, patient, and genuinely fitted the best car to us
01 April 2026
We have bought new 3 series BMWs from Williams BMW Liverpool for over 25 years now. They have always been most attentive, knowledgeable and professional but this last experience was one of the best.
24 March 2026
It took a lot for me to call into the centre due to a previous bad experience with another BMW dealership.Immediately i was introduced to Cheryl and she put me at ease and answered everything and more that i needed to know.My new car is just perfect
24 March 2026
At every stage we have had to chase the overall experience was exhausting the hand over should have take place Wednesday I had to push for the handover on Friday no big reveal and no flowers not the experience I was expecting from BMW
24 March 2026
Jake had a great professional and friendly attitude and was very informative with any questions that we asked. He gave a overall great customer experience.
23 March 2026
My sales rep Jake Wright was an absolute gent, 11/10 service. Outstanding.
17 March 2026
Alan Herr was amazing, the service he gave is above and beyond. He didn't stop at handing me the keys, put up with my endless questions and reassured me. Really appreciate all his help.
16 March 2026
Alan was amazing start to finish
16 March 2026
Everything went great from purchase to delivery.
06 June 2026
Easy to book a slot. A friendly pre-service call to check what I wanted. Very friendly staff at check-in and check-out. Good opening times.
04 June 2026
Very efficient service. I selected the wait and see for mot and car service and the job was completed on the dot. It definitely helps with my time management.
04 June 2026
I had to ask for assistance as I was referred to the auto check in
04 June 2026
I was told the car would be cleaned inside and out, it was not. I was told it would be ready for collection 17:00. It was not ready until 17:45
04 June 2026
All went to plan
04 June 2026
I am more than satisfied
04 June 2026
I would like to know how and why the dash cam had been completely disconnected in my car when it had only been fir an MOT I only realised this upon arrival to home Why would you need to remove the cables from the dash cam I'm very disappointed this
04 June 2026
Rachel kept me well informed during the maintenance of my vehicle. I was very happy with the service I received
03 June 2026
From start to finish service was excellent. Morgan was absolutely fantastic!
03 June 2026
The customer service was outstanding from the moment we booked the vehicle. Even when the warrington BMW refused to complete the MOT Liverpool done it with out a blink of the eye. Fantastic
03 June 2026
good and fast Service
03 June 2026
All work undertaken as planned including the starter motor recall replacement
03 June 2026
On arrival host did not let my service advisor I was there for at least 15 minutes, After waiting for a couple of hours, I saw my car was ready and was parked by the main entrance, I had to go and ask for my keys as nobody was around.
03 June 2026
1. Shaun was very professional and friendly. 2. I was completely satisfied with yhd work carried out on my car.
01 June 2026
good But Expensive
01 June 2026
Shaun who looked after me was very professional and friendly.
31 May 2026
I was happy how the Manager tried to help me But the waiting time for dealing with my car was too long It was very difficult to speak to somebody at service The AI call handler was a disaster
31 May 2026
Clea and tidy and reception staff pleasant and helpful
31 May 2026
Welcomed with tea and coffee and kept informed of work progress whilst waiting.
31 May 2026
I have a claim with the Motor Ombudsman
31 May 2026
BMW Liverpool provide a very high level of customer care.
30 May 2026
I'm happy with the service I got
30 May 2026
fast and efficient service
29 May 2026
My service at Williams was excellent. Racheal looked after everything from booking in to collection, she is excellent! My go to Advisor. Ian Alexander completed the job and it's been faultless, 1st Class Thank you Racheal and team !
29 May 2026
Rachel was fantastic, efficient, professional service job done was excellent
28 May 2026
Morgan was great and very helpful
28 May 2026
Lots of text updates and reminders at every stage and was very happy when booking in with a polite man
28 May 2026
Everything taken care of
28 May 2026
As soon as I arrived I was helped checking my car in and was away within 5 minutes
27 May 2026
I couldn't get a waiting appointment for a few weeks. I had arranged to drop off at 09.30 and collect at 17.00. Morgan rang the day before and told me to drop off at 08.00. I was back home for 13.30 Morgan was welcoming and provided regular updates.
27 May 2026
My car was booked in for a MOT and service yet. I've just found out via alphabet the Mot was not done. I also had to wait a ridiculous amount of time to get my keys even though my car was just sat in the car park.
27 May 2026
Happy about the entire experience except for the digital check in. It made me feel like I was checking into a Premier Inn or ordering fast food. I would prefer a traditional human interaction.
27 May 2026
Good reception and accurate allocation time for service
27 May 2026
Promo and on time
27 May 2026
The professionalism and courtesy that my host gave was fantastic and I would be happy to return if I only dealt with him for the rest of my visits.
25 May 2026
Dropping off was easy. I received several updates from the team throughout the day. Picking up was straightforward. Staff were great.
24 May 2026
No issues appointment fine
24 May 2026
Efficient and professional service. Good advice received during visit.
24 May 2026
PROFESSIONAL AND POLITE HELPFUL STAFF
22 May 2026
Very pleased with the service, self check in was very easy when I got there, friendly staff on hand to help with any questions also.
22 May 2026
I was highly satisfied however, when advised I needed two new rear tyres because the inner rims had cords showing. There was no mention of getting an alignment check on the wheels, since discovered were all out which could have caused the tyre issues
20 May 2026
Spot on service *****
20 May 2026
Car was not washed or hoovered and wasn't ready for when l asked for. Now its asking me to change my score to satisfactory.
20 May 2026
I dropped my vehicle in early at 8am or soon after. I was asked what time I would like to collect my vehicle, so we agreed between 4pm +5pm. My vehicle was having the air conditioning re-gassed. Called at 3.40 to find had not completed. Returned 5.45
20 May 2026
Morgan on reception was a superstar despite (or because of?) the problems in getting the work done e.g. the wrong seatbelt was ordered. He kept me informed at every stage.
20 May 2026
Pick up time was almost an hour, despite being told to be there on time. Car was maybe hosed down but certainly not washed or cleaned inside despite being told twice that it would be.
20 May 2026
All matters handled really well Faultless service whether be on the phone booking the appointment or on the day An extra mention for Claire Leatherbarrow of which nothing was too much trouble
19 May 2026
Work was completed on time, but can wasn't cleaned as promised and we got blocked into your car park for 20 minute trying to get out. I have also lost some property from the car since bringing it in
19 May 2026
All staff really helpful and informative
19 May 2026
I arrived to pick my car up after a service and an MOT. The service was complete but after 5.00 I was told that my car had failed its MOT. Given the cost of the work and my impending MOT date I decided to get another garage to do the work
19 May 2026
Kept fully informed about the progress on the work being done. Friendly courteous and helpful staff
18 May 2026
I came to collect my car after being told that it was ready for collection and to my surprise it was not washed or cleaned as requested. I was told it will be asap now and all they did was throw some water on the car.
17 May 2026
Very helpful team. Accommodated our need to pick up at 4 on the day.
17 May 2026
We were told to collect the car it was ready, my wife had a hour and a half traveling to collect only to be told it hadn't even been started repair, my wife had to travel back home, car is still leaking Water for the 4th time crap.
17 May 2026
Excellent customer service and relations
16 May 2026
I booked my car in for and Service end up paying lot more than what I have been quoted for and there some damages to my wheels and a missing nut from the wheel and telling me was just all unfortunate very bad service
16 May 2026
Car should have been in for around 2.5 hours for the recall. Called back in around 4 hours after I dropped the vehicle and was its still being dealt with and hasnt yet been washed& hoovered. However the car was still where I dropped it that day.
15 May 2026
Staff very helpful
15 May 2026
Easy process
15 May 2026
I had a problem with my car and it was resolved promptly Very satisfied
15 May 2026
I was told it would be 4 days before it could be looked at. I use my car for work. it ended sitting in your service car park for 2 weeks. Shocking customer service all round
15 May 2026
This score is based on my last visit to bmw and the only I was here was for a recall. My last visit was shocking and not even an apology from bmw in fact total ignorance on returning calls. BMW Liverpool offer a shocking service with hiked up prices
15 May 2026
Very satisfied, dropped car off and left received call to say it was complete much earlier than I expected
15 May 2026
Nice team, no issues
13 May 2026
Disappointed that the complimentary wash and vac of footwells did not take place on my vehicle following its service. Battery was not changed in my key fob either, something that I believe should have been completed. No human interaction for a report
12 May 2026
I did end up with an IX which was fine, but its not at all appropriate to try and offer people a Mini after spending so much on a vehicle and already having the inconvenience of dropping off defective vehicles and then having to collect them again.
12 May 2026
Very friendly greeting, got me sorted quickly
11 May 2026
Because my car was booked in and booked out on time what I was told
07 May 2026
Really not a fan of the self serve check-in, seems designed for upselling not ease of use
07 May 2026
It was really good
05 May 2026
Girl on the phone said 'we cant pour out and measure the coolant in your boot', when I said car has had a litre of coolant and you can see how much is in the bottle by picking it up she was just argumentative as if itd say 'ok dont look then'?
05 May 2026
Had to return back same day due to dashcam not working. Phoned numerous times since and told I'll get a call back Tuesday morning, I haven't received that call.
04 May 2026
I WAS HOPING THE CAR WOULD HAVE BEEN CLEANER VERY DISSATISFIED WITH THE FINISH NEED TO UP YOUR GAME WITH with this part of the service
03 May 2026
Lack of attention, no staff presence and when they where there, no eye contact or interaction
02 May 2026
Racheal gives the extra service ( mile) ??
02 May 2026
You had my car in for repair for 2 weeks before you even looked at it When I came to collect the car, it was filthy with writing on the driver side window which presumably was to identify it for your repair department
01 May 2026
Booked the car in for 10-45 was willing to wait but never got it back until 16-30 1.8 Hours was allocated to the service it took over 6 what is the point of having time slots if you cant keep to the schedule
29 April 2026
Dropped car off at 9:30 am. Returned at 4.00 pm. Car not ready suggested that I take the car home and bring it back at a later date not next week. The car had an electric fault which was causing false messages and no Satnav. Still no t fixed.
29 April 2026
I was given fantastic service from Scott and the team from the second i arrived including a lovely breakfast, a place to work and a discount because I agreed to rearrange my appointment at short notice due to BMW shortage of staff
28 April 2026
it was very quick and the reception staff were very friendly and helpful
28 April 2026
Easy to deliver car for repair kept in touch rang when ready. What more can you ask for.
27 April 2026
Some confusion over when job complete resulting in overnight stay. Wheel sensor was very expensive and despite a high labour cost I was charged for fault finding as well. Extremely expensive.
27 April 2026
Car was recalled for a starter motor and something else. I was given an option for the car to be cleaned, which I opted for, only to find my car was not cleaned at all.
26 April 2026
Considering the car was in on a BMW recall and considering the fact that I am a disabled pensioner I don't think I was asking too much for a courtesy car, which I did but was refused.Also car was not valeted for pick up as I was told it would be
25 April 2026
Very efficient
24 April 2026
Poor service Poor communication Car not cleaned Car returned requiring software update Car returned with recall error message and needs to be returned again!
24 April 2026
The worst customer service that I have received in a long time, cannot meet deadlines of appointments that have been booked prior. Do not provide updates about the vehicle and after a certain point, completely unresponsive.
22 April 2026
Best customer service
22 April 2026
Friendly staff, the place was clean and the appointment didn't take anybody by surprise ie "oh we weren't expecting you today"
20 April 2026
Smooth and trouble free
19 April 2026
The service was clearly thorough, because the car's performance was obviously improved, but I asked for attention to be given to the windscreen wipers and was told that they didn't have any, which I thought was very below par for a service centre.
19 April 2026
On entering the service centre, I was welcomed by a very pleasant member of staff, who went through the booking process. Due to my work requirements I had to stay on site. The staff member guided me an area where I could work comfortably.
18 April 2026
Very nice staff met me at reaction helps me check in and offered me my free wash after work was done
18 April 2026
Friendly service
16 April 2026
Excellent service. Even cleaned my vehicle.
16 April 2026
Good
14 April 2026
Excellent service as usual mot done quickly car washed too Rachel looked after me very experienced and friendly service as usual from her
14 April 2026
Easy process, respectful and atentive staff
12 April 2026
Car returned with oil at minimum after service, requiring a return visit. Unable to contact branch, delays at collection, and complaint initially overlooked. Overall very poor experience.
08 April 2026
Arrived for my service and asked to speak to an advisor as I had some queries. Advisor appeared and told me to use the screen and walked off. Tried screen but it said speak to an adviser. Told I would receive a video with a health check, didn't happ
08 April 2026
Everything was good. Only thing that let the service down was i wasnt given a call to pick my car up. I had a call around 11.50 to say mot was down and car was waiting to be washed and would be given a call to pick up which i didnt get.
07 April 2026
I was lied to and mislead repeatedly. I had to chase and chase for responses and telephone calls were not returned. The sales department is excellent but the service department is letting everyone down.
04 April 2026
I booked my car in via the app for an oil service and brake fluid service. Only the brake fluid was done, It really annoys me that you can't get anything right first time.
01 April 2026
Timescale for the work was terrible
01 April 2026
Had an appointment at 10:45 for M.O.T which should take around an hour !!! Yet my car wasn't even looked at until 13:45 then I had to wait until 4:45 when my car was eventually ready !!
01 April 2026
Poor dealer service I won't be using again I'll use another dealer
01 April 2026
Excellent
31 March 2026
Good front of house service, updates on time and dealt with professionally.
31 March 2026
From ringing the dealership with the engine light warning problem to picking car up after warranty work was done was exceptional service from Rachel and Paul in the Service centre..
31 March 2026
Car was repaired and MOT was completed Can I say a big thank you to Patricia who looked after me with coffee and snacks
31 March 2026
I really do not want to do on line check in and when I refused and asked to speak to a real person, I did. not like being patronised by the person who came to see me. The only people who are helpful are Neseema and Scott
31 March 2026
Helpful, friendly, knowledgeable and efficient staff. Very approachable staff and excellent hospitality and the necessary jobs appear to be first glass.
30 March 2026
Just really great service
30 March 2026
Excellent service
30 March 2026
good service
29 March 2026
The process for collecting my car yet again was flawed, staff were rude and unprofessional. Is staff standing round at the far end of the reception screeching and laughing at the top of their voices the impression your company wants to give?
28 March 2026
I have had a really disappointing experience and did not feel like a valued customer. Was made to feel like I was intruding and not treated with respect
28 March 2026
Whilst trying get an urgent response for my starter motor recall which apparently could go on fire, from November 2025 and only just getting the part fitted is disgusting. I booked it with Manchester to get it fitted in Liverpool but no trace here.
25 March 2026
Poor overall experience, car booked in incorrectly, advised at 3:25pm that i had a slow puncture, car was dropped off at 8:15am when i advised that i had to collect vehicle no later than 4:00pm. Replacement tyre not available.
25 March 2026
Simple process to book service , check in and collect car .ample parking too Reception staff on hand as well to provide assistance Telephone updates very helpful to keep track of progress of the availability of the car in service completion
24 March 2026
I had trouble trying to speak into somebody in the servicing team for an update on my car.
24 March 2026
Although the end to end pricess from booking to picking up the car was efficient, it was quite impersonal and i never really felt that anyone cared for me as a customer
23 March 2026
Staff were helpful and friendly
23 March 2026
As aways an excellent service.
23 March 2026
They are Charging for Check The Faults Too Much.
23 March 2026
Everything was smooth and quick
22 March 2026
I was left without my car when promised, and was effectively ignored having left 4 messages over 2 days with the "AI receptionist". I therefore had to re-arrange home and work. Very frustrating.
21 March 2026
BMW Williams really kept me informed about the service to my car both before and after with a courtesy call to make sure everything was satisfactory. I really couldn't be more pleased with the whole experience.
21 March 2026
Everything was completed on time, staff were friendly and efficient.
20 March 2026
Only downside is I selected a slot to pick the car up but wasn't told my car was ready only for me turning up just before close to get my car as I needed it
19 March 2026
Staff did extra work on my vehicle saving time by not having to make another appointment.
18 March 2026
Customer service staff are great as always. Technician failed to complete one warranty job due to apple car play even though car came with it. Said would have to pay to remove. Also said the previous technicians diagnosis was poor so would have rdo
18 March 2026
Had my car all day! after telling you it needed to go over 60 mph for problem to arise they took it out at 15:15 and only went 40mph and said nothing was wrong
17 March 2026
Quite a shock to find I was expected to check in at a booth rather than explain what was needed. Service good and friendly. Wrong mileage put on MOT certificate but was corrected at my request.
17 March 2026
Morgan Great customer service and enthisiasm
17 March 2026
The waiting time was long and the Workshop was a long walk to the city. The staff were very pleasant.
16 March 2026
Feel like the automated system has removed any real interaction and personality that you should get with a premium brand. Very functional, but not particularly appealing. Even payment process was remote, token human interaction at the end.
16 March 2026
See complaint email 11/03/26 with no reply
16 March 2026
Disappointed that my car was not fast tracked as requested at time of booking which meant I had to leave and return several hours latter. Was told the repair was a relatively quick job.
16 March 2026
All four tyres were well below the recommended minimum pressure and I had to top them up after the service was completed. It's not a major issue but this is the second time I've had to do this after the car has been serviced.
16 March 2026
Lovely welcome from Rachel and all work completed in good time.
15 March 2026
I asked for washers on windscreen to be checked which was overlooked but was completed before the end of day
14 March 2026
Usual high standard, car delivered on time and was available to collect as promised. Reliable as usual no disappointment
14 March 2026
Great service leaving and collecting keys takes stress away balancing with work commitments
13 March 2026
Quick and easy process and friendly welcome
13 March 2026
Friendly courteous staff
13 March 2026
Great availability for appointments, early opening allowed me to check the vehicle in on what was a busy day and excellent communication. Amazing service.
13 March 2026
General level of service/customer care
FIND Williams Liverpool BMW
Address
- 4 Great Howard Street, Liverpool, Merseyside, L3 7HT
Opening Hours
- Mon–Fri:08:30 - 18:00
- Sat:09:00 - 17:00
- Sun:11:00 - 16:00
Phone
- 0151 474 2000
Liverpool as well as surrounding areas including Birkenhead, Wallasey, Widnes and Prescot
Address
- 100 Pall Mall, Liverpool, L3 7DB
Opening Hours
- Mon–Fri:08:00 - 17:30
- Sat:08:30 - 12.30
- Sun:CLOSED
Phone
- 0151 474 2000
Liverpool as well as surrounding areas including Birkenhead, Wallasey, Widnes and Prescot
Address
- 100 Pall Mall, Liverpool, L3 7DB
Opening Hours
- Mon–Fri:08:00 - 17:00
- Sat:08:30 - 12:30
- Sun:CLOSED
Phone
- 01514 742002
Liverpool as well as surrounding areas including Birkenhead, Wallasey, Widnes and Prescot
Address
- 100 Pall Mall, Liverpool, L3 7DB
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:CLOSED
- Sun:CLOSED
Phone
- 0151 474 2000
Liverpool as well as surrounding areas including Birkenhead, Wallasey, Widnes and Prescot
03 June 2026
I am a longstanding customer of Williams in Liverpool, Excellent Company. The Salesman, Dan was exceptional, great help with the specification and professional from start to finish.