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ABOUT WILLIAMS LIVERPOOL.

Find out more about what we do and our team.

Explore the dealership

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Car cleaned but not up to the standard I have experienced previously

Service

Not happy at all

Service

I was kept fully informed of progress and work required to my vehicle with reminders prior to my booking.

Service

Comfortable surroundings , good and fast service

Service

Not all staff but some of the staff in the phone are extremely rude, incompetent and had no idea what they were talking about.

Service

Not impressed with the process of contacting the service centre.

Service

Car was dealt with at allocated time and I was away when they said I would be. Time is valuable in this busy world

Service

Like I said above the car has been back to the service centre 3 times the car is a new X3 and I spent 8 days in 3 series estate which wasn't big enough for what I need hence why I bought an X3

Service

The body shop repair agent Lynsey McCormack was really great and helpful throughout the process of repairing my car. She kept me up to date, helped me to get the car fixed on time and communicated to me on a regular base about my car repair process

Service

Service coordinator had a strange manner. Also she didn't order a spare key as requested. Received phone call&vid link to inform of illegal tyres. I had them rechecked with independent. Tyres OK at 2mm. No call for pick up time and they

Service

see above , I was promised by different people that someone would call me back over the timescale and status of my repair on 3 occasions , and people didn't call back.

Service

Done while I waited and within the proposed time line. Got a short videomof the checks made!!

Service

always good to hear my car is in good shape but the video sent through was particularly useful Paula at the service desk in Williams Liverpool was particularly welcoming and helpful

Service

The car was recalled and a new part was fitted but when I drove the car home, the engine started to miss fire again. This was particularly disappointing as it was one of symptoms BMW listed for the recall.

Service

From dropping the car off to picking it up we where treated like valued customers.we will Definitely return.

Service

As above having been promised numerous return calls by the receptionist and having to provide my details on each occasion I never received a call from anybody to update me regarding my car.

Service

I originally had a earlier date for my service but when checking a few days before was told a completely different date

Service

Few things not on the car - not 100% brushed up on what the car actually had as options

Service

Was told I would be emailed a vehicle report but this has not been sent to me, so I just have the receipt for payment.

Service

They did what they said they would.

Service

Staff and quatily of work top class. Recent refurbishment of waiting area is too clinical. Sound system is poor quality and too loud for poor quality speakers, making for uncomfortable experience when business working and waiting for car.

Service

Excellent customer relations and job done efficiently with car cleaned which I was not expecting

Service

Aftercare was exemplary. Customer service was high standard.

Service

Upon arrival I was told by Abbi that my car was still covered under my service package I did question this and was advised again that it was included, upon collecting my car I was advised that an error had been made and i had to pay In full.

Service

Efficient service

Service

The work was done in a timely manner, car washed and hoovered. Very pleased with the service overall.

Service

As a previous good customer I learned some time ago that my custom was not valued as a car purchaser

Service

Not very welcoming or helpful, the person I dealt with on arrival seemed more interested in what was going on at the next desk.

Service

I did wait longer than expected for appointment and told be ready at 4 o clock but actually nearer 5 when ready and not much information as to when it would be ready and keeping me informed whilst I waited.

Service

Very helpful ,friendly staff.

Service

It's far to slow to drop car off and collect it. I have owned many marques and been to many dealers including BMW and I have to say Williams is among the slowest to get car booked in or returned. Try it for yourself at 8am. You need more staff

Service

Booked the service as a '90 minute fast track' a week earlier however when I arrived I was told it hadn't been booked as a fast track service! The lady at the desk was apologetic and managed to get it done quick (She was good)

Service

Reception staff are always very pleasant and helpful.

Service

Lack of information in relation to the repair and constant failure to return phone calls.

Service

After having the camber and tracking adjusted earlier in this year my steer wheel was just off centre and was very annoying. I told the service department and they put it right on the day of the service.

Service

The sales team we're great even thou I'm looking on giving the car back

Service

Will struggle to buy another bmw if the after sales cannot be sorted

Service

I was informed that I would receive a health report on my car and to date I still have not received this.2 days later the ad blue warning tells me I need to top up

Service

Helpful

Service

A much less successful experience compared with the main dealer I had used previously.

Service

Complete lack of communication with customers. Staff members hanging the telephone up on customers. Being told to hold the line from one service department to another only to be met with nobody answering the telephone.

Service

The job was completed within the time agreed.

Service

It would have been higher, but I felt that there could have been more info. The car was just 5 months out of guarantee, yet the sat nav failed. I was not told why. I feel some contribution could have been offered , as it seems to be a known fault

Service

No fuss. Everything organised, and resolved, quickly.

Service

Did what they were supposed to do.

Service

Fast and efficient

Service

One of the warning indicators had not been set which caused a 30 minute delay before handover and the inside of the car ( windows ) had not been cleaned .

Service

Lack of information about what and why my car was in for a recall. I was told bmw would be in touch which hasn't happened. I thought there may have been a detailed report on my car on any issues if it had them or not

Service

Difficulty with phone calls being transferred, took much longer than it should to book in or find out if car was ready. No longer fabulous customer service. No car vacuum or wash.

Service

Prompt and attentive service given

Service

Again, staff related, and no car was arranged as promised. Did rectify to be fair

Service

Oil change done I think (no invoice provided - lady who served me said she would email this to me I'm still waiting) but next service interval changed on CBS schedule. No knowledge over CBS requirements or actual service requirements,

Service

Great staff, clean & tidy atmosphere

Service

Efficient, courteous

Service

Staff at Williams BMW were all helpful and considerate. Repair carried out promptly and efficiently.

Service

car was in for mot, brake service and warranty check, was a few issues I had but was told that the technician couldn't find any problems, I then was given the option to take the car out with Craig the technician and he noticed the fault immediately

Service

Excellent service

Service

Booking the service was trouble free and I was given an expected time that the car would be ready. I received a call when the car was available to pick up along with a video of the car's status.

Service

sals was good having had several cars before

Service

Very good

Service

I was dealt with efficiently

Service

Damage to vehicle when picked it up

Service

After my service .the car is still saying needs service a week later a new message has come up saying add blu contact your service provider which I did yesterday I was told someone would ring me in the next hour 24 hours later I am still waiting!!!!!

Service

As above

Service

Having finally managed to get a date for my car to be looked at my check in experience was OK although when I described the issue I was told that it was a common fault. Why isn't this a fault that BMW are proactively trying to fix?

Service

My only criticism was that having phoned to check when my car would be ready when I arrived, at the agreed time, to collect it I had to wait for more than 30 minutes because it was still being cleaned.

Service

I recieved excellent servive throughout

Service

Great service as always, had a nice area to wait in.

Service

Pauline the lady at the entrance welcomed me into the Service Centre and made me a nice cup of Coffee and passed me on seamlessly to Jamie.

Service

Had to argue the case for why I shouldn't have to pay AGAIN for an air con re-gas. Made to feel like you were doing me a favour by doing it this time for free. This is a 2 year old car, not a 10 year old car.

Service

Again the lady who dealt with me no customer service experience at all

Service

One can always rely on them to do a good job when servicing the car.1?

Service

The car was to be returned to me around 4pm - but it did not until 5.30pm!

Service

Friendliness and courteous attitude of staff

Service

Made to feel welcome and comfortable

Sales

Having been introduced to Mr Flanagan and informing him of our selection.........he proceeded with a valuable brief of the mobility deposit and a tour of the vehicle, this was done to a very professional standard, and we were more than pleased.

Sales

I have submitted an official complaint regarding my experience.

Sales

Everything done efficiently by salesman John Ferguson.

Sales

Great staff, lots of help and advice given, made process very easy. Car came much quicker than expected and was kept informed throughout.

Sales

Very satisfied

Sales

Again, excellent service from staff

Sales

Met the Genius and had a comprehensive handover.

Sales

Charlotte was so helpful from start to finish and i trusted her from the moment we met she has a knack of putting you at ease and nothing was to much for her Amazing young lady

Sales

Handover experience - OUT OF THIS WORLD! Loved the beautiful flowers too.

Sales

Charlotte White was excellent throughout along with Lydia previously

Sales

Tom Burgess and Dave Farrall where great, felt they done everything they could to make the buying and delivery of the car run as smooth as possible

Sales

Great service great salesman . And nice coffee.

Sales

Excellent and friendly staff and facilities at the dealership

Sales

Friendly staff throughout, who are there for the customer and not just 'a sale'. they want to make sure they represent Williams the best they can.

Sales

Had nothing but good things to say about BMW Liverpool

Sales

Great car ready when they said it would be first class customer service

Sales

The sales personnel were extremely helpful. I was taken on a test drive and told about the different functions on the car. John sorted and went through the media control etc with me . I can't praise John enough. He is the only sales personnel to hav

Sales

Marty was great very helpful and knowledgeable and the little bear was a cute surprise

Sales

Was kept updated by John

Sales

The sales representative was very welcoming and approachable, as were other staff, and the premises feel very premium and professional. The processes to buy the car were too manual/paper-based. All the transactional activities need to be digital.

Sales

From order to hand over was 5 star

Sales

amazing experience from start to finish. Ian Thomson really looked after us, helped us make an informed decision what was best for our needs. very professional, friendly, felt at ease throughout

Sales

Communication Excellent

Sales

Davis Farrell was extremely helpful and courteous and kept me well informed all through the process, making the purchase a total joy

Sales

John Ferguson was so helpful and informative

Sales

Updated constantly with procedures and paper work a very pleasant experience taking delivery of my car

Sales

The sales team provide a calm and relaxed approach to every aspect of the purchase experience. Buying a new car is made to be a pleasurable experience. This is led by the approach of the sales person John Ferguson.

Sales

I would give more if I could. Smooth from beginning to end

Sales

Service and communications flawless throughout.

Sales

I was kept informed of my late delivery and I was kept up to date everything I needed to no

Sales

We were treated extremely well at Liverpool's BMW Centre and the experience overall was very positive. Aaron, Ian & Tom were all brilliant and very patient!