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ABOUT WILLIAMS LIVERPOOL.

Find out more about what we do and our team.

Explore the dealership

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Williams turned round the repairs in 24 hours. I raised concerns about the cost of the repairs with Mr Doyle, given the car's full BMW service history etc. Thankfully they agreed to cover 50% of the cost as a goodwill gesture, which was appreciated

Service

Ready when requesting a specific time

Service

Did exactly what was asked for on the service. Found an issue i was unaware of and dealt with it. Eric managed the whole process very efficiently.

Service

The process could not have been more simple or stres free, I couldn't of asked for a better experience.

Service

My car is extremely important to me and the service I receive from you keeps it running and has done for years now.

Service

Had to wait for just over a week for an appointment for what i thought was a simple issue.

Service

Staff dalt with me straight away. A very efficient service.

Service

On arrival I was greeted by a polite lady who showed me to the service assistant, he was very polite and explained fully the details of what would happen. He kept me informed of progress throughout my visit.

Service

Just had to wait a bit to long for appointment about three weeks

Service

Great costumer service, work was completed quite quickly. General check was completed too, everything was explained - very pleased.

Service

A little too long to wait for an MOT

Service

No problems at all

Service

The fault that it went in for was only temporarily repaired and came back a few days later. We have been too busy to take the car back yet

Service

They were excellent service and didn't rush you very pleased

Service

Many years a customer of Williams. Always found them helpful and optimistic. Every confidence in their work.

Service

Good no nonsense customer service

Service

Very good service

Service

I dropped my car off at the appointed time and the inspection was completed at the estimated time that I was given, with my car being returned fully valeted.

Service

Sent to the car sales room for service no mention it was in fact at the back of the show room ?? not offered a courtesy car as this is a mobility car courtersey car was vital.

Service

We were asked what time we would like the car back and said 3pm so we could get out of the city centre before rush hour. It was almost 5pm when the car was ready. Completely unacceptable.

Service

Paula who seen to me was an absolute delight. She had a lovely smile and explained everything to me during my service visit. She is a credit to the servicing dept. I also received a video thoroughly detailing the checks on my vehicle.

Service

Very expensive as I described above plus they used to pay £5 towards a taxi when you left the the car for a service but they stopped this. It used to be a good client satisfaction incentive.

Service

I wasn't advised that having the Mot done at the end of October I would lose a month on the Mot as completed more than 30 days before it was due. Disappointed especially as hadn't intended on having the Mot done by BMW

Service

Detailed breakdown of work done with accompanying detailed video was excellent.

Service

Whilst again Williams did the job quickly and kept me updated at to receipt of the car and how quickly the job would be done no paperwork was provided to say what work hasd been done...apparently it was going off to BMW!

Service

Well looked after by all staff

Service

My tyers needed air in immediately

Service

No complaints after 25 years association need I say more. Jamie looked after my needs.

Service

Engine fault identified and quickly and rectified and car serviced in one visit without undue waiting.

Service

I was dealt with efficiently and pleasantly. I was received by Eric Pursglove who explained everything and was very helpful.

Service

Excellent as always. Always willing to assist and advise

Service

I asked to wait for the car but it took nearly 5 hours for a MOT, break service and warranty, which I thought was far too long.

Service

Had time to shop and lunch in town. Car was spick and span on our return.

Service

Williams BMW matches my expectations of the brand in every way

Service

When I arrived I was greeted in a friendly, professional manner. The reception area was immaculate. The receptionist ensured she knew exactly what I required, the work was carried out efficiently and I was given full details of everything done.

Service

Upon picking up my car and asking my service adviser whether or not my car has been washed, she said that it had. However, when we arrived at the car, it turns out it had not been. This is even more disappointing as the service wasn't even free.

Service

For the first time in a long time my husband's experience of bringing my car to be serviced was a pleasant one.

Service

Paula was very friendly and professional

Service

Good service

Service

Ultimately the issue was fixed but took too long to get to that point.

Service

Service Reception staff were professional and extremely attentive.

Service

Staff done bare minimum to help. I was waiting for 30 mins to pick keys up after job had been done, even though I was the only one left at 17.30. Obviously forgotten, as keys where given when I asked had I been forgotten.

Service

Girl who dealt with me was great. Turns out the issues are design flaws not repairs so the issues were partly addressed but some you need to live with

Service

Advisor who booked I seen for my service was kind and helpful

Service

Hassle free service

Service

Happy with the personnel dealing with me. However, not fully happy with the car service itself, as I can now smell external pollutants such as car fumes, cigarette smoke etc after the new filter. I will bring up my issue when I go for mot on the 9/11

Service

Dealt with promptly

Service

All work carried out to high standards. Paula the lady that dealt with me was friendly, helpful and provided excellent customer service.

Service

They fixed the issue I went in with

Service

Brand new car was broke

Service

Told the advisor over the phone when booking in with the warranty issue that I would require a mechanic to show issue too when I arrived as symptoms come and go but when I arrived I was told there was nobody available and the issue was not resolved

Service

The first person I dealt with didn't seem to enthusiastic to deal with me. But Eric who dealt with me when I picked up my car was very helpful and pleasant to deal with as he has been before.

Service

Labour costs were too expensive

Service

Friendly staff. Site very comfortable.

Service

Car was still dirty when picked up, I have owned a rival company car which upon pick up after service was immaculate. Bonnet was left unlatched had a warning light on motorway forcing me to pull over on hard shoulder on motorway. Expected more

Service

Service was done in requested time

Service

Joanne was a very pleasant service agent. Very helpful.

Service

Didn't receive expected level of service

Service

My car was ready at the time I requested and also was wash and vacuumed . Very happy with Eric the service advisor and Alan who worked on my car , excellent job .

Service

Not top marks for two reasons 1 unable to get an appointment on the day that fits me 2 what do I do with my self on a day I didn't want

Service

No hard sell just good advice

Service

Failed to spot that an engine oil service was due the car flagged it to me the next morning. Tyre prices offered were ridiculous over £300 per tyre, can get much cheaper elsewhere

Service

Problem not fixed

Service

Ease of going business with car mot'd at my convenience and washed and vacuumed on my return

Service

See above re inability for anyone to take a quick look to see if car safe to drive. Also always a long wait to get service booked. Need bigger premises with more mechanics.

Service

I was advised by telephone that my car was ready following its service well in time for its pick up time.

Service

Well looked after

Service

Staff lovely Job well done checked everything

Service

I brought my car over at 8.30am as requested. I rang at 3pm and was told the car would be ready at 4.30 arrived car not ready. 4.45 car appeared dirtier and mileage up by 20 miles even though rattle was not found and sos call not fixed.

Service

very helpful

Service

Everything was completed ,as requested . Eric was very professional and polite.

Service

Efficient and very good information about my car

Service

Good reception

Service

The pre warranty check is a great idea, new seatbelt and complete rear light fitting fitted FOC

Service

I didn't know that the service centre was at a different location to the showroom. However when I turned up at the showroom I was given coffee informed where the service centre was and reception phoned ahead to inform them of my imminent arrival.

Service

The online booking system didn't work but the service centre person (Abbie) was fantastic. The air conditioning needed re-gassing but a qualified person was not there to carry it out so I have to book another date. Car not cleaned well.

Service

Issue I reported with a speaker cutting out is actually worse than when I took it in.

Service

generally I fine it a slow process to drop of and pick when you have a busy day. also not happy with charges - have been buying bmw cars for about 12 years and am charged full price except if car goes past 3 years old when I am then offered discount

Service

The car was given back to me at the time it was promised. I was messaged and given a link which allowed to review any additional work required. The car was washed before being handed back.

Service

I took my car for a service at William's. When I got home I noticed that the car was covered in greasy marks and white paint had been splattered on the skirt. I asked to speak to the manager but was told he was busy and would contact me, he did not.

Service

I could have avoided a second trip to the service department if I had been told that the car needed a software update before coming to collect the car

Service

Car passed MOT with no issues. Service advisor was polite and helpful.

Service

First time I have used fast track service and all went well

Service

My car is still jumping 3 times a week I told them about it ages ago

Service

Great customer service

Service

Asked about problem with DAB radio, was not dealt with as it wasn't working when I picked up the Car Up , even though the car is still under Warrenty.

Service

All staff were efficient and helpful. There was nothing to criticise.

Service

Very helpful staff

Service

All went well.....no shocks!

Service

Work was completed 30 mins after time agreed by reception when I brought the car in, so 1 star less than 5

Service

Other than the time taken which exceeded the original estimate.

Service

The staff are very helpful with advice and excellent support also provide what the customer wants.

Service

very good service

Service

Courteous and professional

Service

Again, the work completed on my car and the service on the day I attended with my car, was great. Though I must re-iterate how appalling the phone service is.

Service

Awful again. Lost record of my appointment and woman at counter said they would not MoT my car and couldn't fit me in before it was due. Service manager apologised and promised to have my car back by 16:00 but then lost the keys so I was late.

Service

Service cost not originally given when booked, system down. Cost excessive for 1st service oil change. I pay less for a 50000 mile service package. I requested a discount,cost was adjusted. Service guy listened to my concern hence higher final rating

Service

The lady that I felt with was polite, attentive,smart, funny and professional

Service

FAULTLESS service.

Service

Efficient check in for service. Everything explained easily about car/service.

Service

They fitted in with my schedule and were very customer focussed

Service

Had to wait around for 4 hours was given no time how long I would have to wait when I booked my car in.( How long does it take to do front break pads and disc,s. Was told to turn up at 8 o'clock in the morning and staff were only were just turning up

Service

Fast service

Service

inspection hatch on floor pan had been left open. This would have ripped off had I driven over a speed bump. Asked for faulty door mirror to be checked. Unable to tell me if this had been done but promised me a call the next day. Still waiting.

Service

The centre made you feel at home. From first entering and chating to the friendly reception staff, right through to sitting down with the sales person to work out a great deal and taking delivery of my car. Sales approach informative and unpressured.

Sales

Friendly and helpful

Sales

Well my first answer says it all.

Sales

From the moment we first walked into Williams showroom to the collection of our new car it was the best experience we have ever had.

Sales

Great to deal with.

Sales

Salesman very helpful, phoned when he said he would, always kept me informed with everything that was going on, complete professional

Sales

john did everything in his power to make sure everything went smooth.

Sales

Realy nice and friendly staff that dealt with us who listened to what we needed and gave us plenty of options

Sales

Your are made to feel very special and spoilt with all the finishing touches flowers, teddy and umbrella

Sales

Excellent service by professional salesman

Sales

From start to finish the service was amazing would recommend mike and williams group to family and friends

Sales

I couldn't find any fault with my experience at your dealership

Sales

Again excellent customer service

Sales

Great service, professional and efficient.

Sales

From start to finish the sales people were first class.

Sales

Found the salesman easy to deal with and he was very thorough

Sales

Excellent service

Sales

Ian our sales rep was fantastic and couldn't be more helpful

Sales

Not enough space to convey how awful the service was

Sales

The service was second to none from start to finish.

Sales

The process is handled professionally and the sales team helped to navigate the sales process with ease. They have been very helpful, efficient and supportive.

Sales

The process from start to finish was easy, the deal was the best around and I know that Martin Welsh will look after me and my family.

Sales

See above. No issues.

Sales

I love my new car

Sales

They kept me up to date with the purchase of my vehicle

Sales

Just so easy

Sales

Very quick and friendly

Sales

Can't say why just very happy with BMW staff

Sales

The sales room is fantastic and customers are treated brilliantly.

Sales

Mr John ferguson was the best sales executive I've meet, very helpful