
Williams Liverpool Star Rating
What does our rating mean?
Our Dealership star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the last 90 days of new car sales and Aftersales service transactions, where the customer has subsequently elected to complete a customer satisfaction survey online.
You will also see below customer comments, which are unedited and are as submitted as part of the online survey process.
Click here for more information.
Customer Comments
Sales
Click here for sales overview page.


1 Series 3-Door (2012)
1 Series ED 3-Door (2012)
1 Series M135i (2012)
1 Series 5-Door (2011)
1 Series Convertible
1 Series Coupé
116d ED 5-door (2012)
3 Series Saloon (2012)
3 Series Touring
3 Series Convertible
The BMW 320d ED
3 Series Coupé
ActiveHybrid 3
5 Series Saloon
5 Series Touring
5 Series Gran Turismo
5 Series Saloon ED
ActiveHybrid 5
6 Series Coupé (2011)
6 Series Convertible
6 Series Gran Coupé (2012)
7 Series Saloon
X1 (2012)
X1 sDrive20d ED (2012)
X3
X5
X5 M50d (2012)
X6 (2012)
X6 M50d (2012)
Z4
1 Series M Coupé
M3 Coupé
M3 Convertible
M5 (2011)
M6 Coupé
M6 Convertible
X5 M (2012)
X6 M (2012)
"The level of service from Williams was excellent.I big thank you to Ronnie Jones who helped us with our purchase"
"had to contact dealer for updates, delivered later than promised"
"Excellent service at Williams Liverpool, especially Matt Clarke"
"the experience was enhanced by the level of attention from the salesman Mr John Ferguson particularly as I was kept updated on the build progress at every stage."
"Helpful and enthusiastic sales executive who kept me informed at all times."
"The sales person was very helpful."
"I have to say very, my sales person was very professional in his approach."
"First experience of a Williams dealership and WOW a massive difference from previous dealerships. Tony Craney was a pleasure to deal with, he kept me in the loop throughout providing updates on my car build and even came in on day off for delivery."
"Excellent website with all the information you need to make that big decision."
"FROM STRAT TO FINISH IT WAS EXCELLENT.THE STAFF ARE VERY HELPFUL IN EVRY WAY.SHOW ROOM IS SPOTLESS AND AS FROM THE SALE MAN MATT EXCELLENT"
"The car was prepared the day I picked it up and the leather had been treated which resulted in a very strong odour. I had to drive with the window open"
"John Ferguson showed genuine warmth and interest in myself"
"Kept informed of delivery dates regularly since there was the Easter period to contend with."
"The two salesmen made buying the car a pleasant experience"
"really happy with the whole process"
"I would like to commend Tony Craney, he made the purchase effortless"
"The whole process was flawless, thanks to Rob Gower, Simon Chung and Matt"
"Excellent service from bmw"
"Fast efficient service , extremely helpful and proffessional"
"First time we have purchased from BMW and Matt Clarke was extremely helpful at every stage of the process nothing seems too be too much trouble for him, a great positive experience would recommend him and Williams Liverpool"
"I have been very impressed with the way that I have been treated. Ronnie Jones' attention to detail was instrumental in making me feel like a valued customer."
"Ronnie Jones excellent salesman nothing too much trouble, you expect a excellent level of service when buying a BMW and this Williams do not disappoint"
"Williams were excellent and Ronnie Jones was brilliant and a pleasure to buy a car from."
"car not yet delivered"
"I was kept informed all the way through the purchase."
"The service provided from ordering the car to collection was excellent. The car was delivered before the given date which was perfect for me. Thank you Ronnie Jones."
"I dealt with John Ferguson at BMW WIlliams Liverpool. He provided excellent advice and customer service. John put together a great deal and made the whole experience of purchasing a new car very enjoyable."
"Salesman was great, flowers at handover was lovely"
"The dealership were very friendly right from the moment we walked through the door. The sales man Matt Clarke was very attentive and was very helpful with answering our questions."
"Excellent customer service from Ronnie Jones, would definitely recommend to friends and family."
"Matt Clarke was courteous, knowledgeable and had a certain charissma. Williams Liverpool are very fortunate to have such a person on board"
"The customer enjoyed the handover experience and the level of customer service that he received."
"The best dealer I have ever dealth with. Top class service and efficiency with many thanks to the evcr professional yet friendly Ronnie"
"Chris Brown was a pleasure to deal with, he kept me up to date with everything that was going on and couldn't do enough"
"Professional from start to finish, doubt I would ever go anywhere else in the future."
"Tony Craney provided a 5 star customer service, completely satisfied"
"Great experience from Williams Liverpool JOhn Ferguson. The showroom was always spotless and well organised. The whole team where very friendly personable. Nothing that needed to be improved upon."
"Very friendly and always appear pleased to see you when you go in to the showroom."
"very pleasant and helpful salesperson"
"Matt Clarke and all the Williams staff i came into contact with were excellent, friendly, professional, informative and smartly dressed. The show room facilties are very high quality."
"Ronnie was a pleasure"
"Salesman Matt Clarke was excellent. He helped me get the right car, and looked after me very well."
"John Ferguson's attitude and assitance was first class"
"Matt the salesman could not be faulted, he was courteous with no hard sell, explaining the financial deal very clearly"
"Ronnie and his boss Dave mcgoldrick really looked after me and I left feeling excited and that I had bought into something very special. Ronnie has always been exceptionally helpful and he has phoned a couple of times to see how I am getting on."
"5th car we've bought from Williams and we are always very happy with the way we are treated."
"i was overwhelmed with my experience at williams from the 1st moment when i went into the showroom i received first class service"
"John Ferguson was a lovely guy, an excellent salesperson and a pleasure doing business with"