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Our latest star ratings

Williams Liverpool Star Rating

Sales

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4.9

48 comments from 83 reviews

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Service

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4.1

85 comments from 207 reviews

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What does our rating mean?

Our Dealership star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the last 90 days of new car sales and Aftersales service transactions, where the customer has subsequently elected to complete a customer satisfaction survey online.

You will also see below customer comments, which are unedited and are as submitted as part of the online survey process.

Click here for more information.

Customer Comments
Sales
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5.0

"The level of service from Williams was excellent.I big thank you to Ronnie Jones who helped us with our purchase"

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3.0

"had to contact dealer for updates, delivered later than promised"

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5.0

"Excellent service at Williams Liverpool, especially Matt Clarke"

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5.0

"the experience was enhanced by the level of attention from the salesman Mr John Ferguson particularly as I was kept updated on the build progress at every stage."

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4.8

"Helpful and enthusiastic sales executive who kept me informed at all times."

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5.0

"The sales person was very helpful."

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4.0

"I have to say very, my sales person was very professional in his approach."

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5.0

"First experience of a Williams dealership and WOW a massive difference from previous dealerships. Tony Craney was a pleasure to deal with, he kept me in the loop throughout providing updates on my car build and even came in on day off for delivery."

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5.0

"Excellent website with all the information you need to make that big decision."

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5.0

"FROM STRAT TO FINISH IT WAS EXCELLENT.THE STAFF ARE VERY HELPFUL IN EVRY WAY.SHOW ROOM IS SPOTLESS AND AS FROM THE SALE MAN MATT EXCELLENT"

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4.7

"The car was prepared the day I picked it up and the leather had been treated which resulted in a very strong odour. I had to drive with the window open"

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5.0

"John Ferguson showed genuine warmth and interest in myself"

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5.0

"Kept informed of delivery dates regularly since there was the Easter period to contend with."

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5.0

"The two salesmen made buying the car a pleasant experience"

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5.0

"really happy with the whole process"

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5.0

"I would like to commend Tony Craney, he made the purchase effortless"

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5.0

"The whole process was flawless, thanks to Rob Gower, Simon Chung and Matt"

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5.0

"Excellent service from bmw"

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5.0

"Fast efficient service , extremely helpful and proffessional"

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5.0

"First time we have purchased from BMW and Matt Clarke was extremely helpful at every stage of the process nothing seems too be too much trouble for him, a great positive experience would recommend him and Williams Liverpool"

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4.9

"I have been very impressed with the way that I have been treated. Ronnie Jones' attention to detail was instrumental in making me feel like a valued customer."

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5.0

"Ronnie Jones excellent salesman nothing too much trouble, you expect a excellent level of service when buying a BMW and this Williams do not disappoint"

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5.0

"Williams were excellent and Ronnie Jones was brilliant and a pleasure to buy a car from."

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1.0

"car not yet delivered"

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5.0

"I was kept informed all the way through the purchase."

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5.0

"The service provided from ordering the car to collection was excellent. The car was delivered before the given date which was perfect for me. Thank you Ronnie Jones."

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5.0

"I dealt with John Ferguson at BMW WIlliams Liverpool. He provided excellent advice and customer service. John put together a great deal and made the whole experience of purchasing a new car very enjoyable."

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5.0

"Salesman was great, flowers at handover was lovely"

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5.0

"The dealership were very friendly right from the moment we walked through the door. The sales man Matt Clarke was very attentive and was very helpful with answering our questions."

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5.0

"Excellent customer service from Ronnie Jones, would definitely recommend to friends and family."

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5.0

"Matt Clarke was courteous, knowledgeable and had a certain charissma. Williams Liverpool are very fortunate to have such a person on board"

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5.0

"The customer enjoyed the handover experience and the level of customer service that he received."

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5.0

"The best dealer I have ever dealth with. Top class service and efficiency with many thanks to the evcr professional yet friendly Ronnie"

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5.0

"Chris Brown was a pleasure to deal with, he kept me up to date with everything that was going on and couldn't do enough"

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5.0

"Professional from start to finish, doubt I would ever go anywhere else in the future."

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5.0

"Tony Craney provided a 5 star customer service, completely satisfied"

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5.0

"Great experience from Williams Liverpool JOhn Ferguson. The showroom was always spotless and well organised. The whole team where very friendly personable. Nothing that needed to be improved upon."

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5.0

"Very friendly and always appear pleased to see you when you go in to the showroom."

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5.0

"very pleasant and helpful salesperson"

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5.0

"Matt Clarke and all the Williams staff i came into contact with were excellent, friendly, professional, informative and smartly dressed. The show room facilties are very high quality."

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5.0

"Ronnie was a pleasure"

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5.0

"Salesman Matt Clarke was excellent. He helped me get the right car, and looked after me very well."

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5.0

"John Ferguson's attitude and assitance was first class"

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5.0

"Matt the salesman could not be faulted, he was courteous with no hard sell, explaining the financial deal very clearly"

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5.0

"Ronnie and his boss Dave mcgoldrick really looked after me and I left feeling excited and that I had bought into something very special. Ronnie has always been exceptionally helpful and he has phoned a couple of times to see how I am getting on."

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5.0

"5th car we've bought from Williams and we are always very happy with the way we are treated."

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5.0

"i was overwhelmed with my experience at williams from the 1st moment when i went into the showroom i received first class service"

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5.0

"John Ferguson was a lovely guy, an excellent salesperson and a pleasure doing business with"

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Service
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4.0

"Efficiently servce, welcoming staff and comfortable facilities. I waited for and hour and 20 minutes whilst an oil service was carried out, and was able to work using the free wi fi."

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4.0

"T"

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5.0

"They were extremely helpful. . It was very good. They were very efficient. They were very friendly."

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1.0

"The reason for visit was a brake fluid service the car returned at end of the day only for on the next day to be advised by the display the brake pads would require changing this wasted my time."

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4.8

"difficult to speak to people via phone for updated during peaks. Had to wait on hold for a long time"

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5.0

"good servive and hassle free as car was picked up and returned."

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4.8

"Some difficulty in reaching service department by telephone to check collection time"

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5.0

"The staff are a credit, particularly Mark Donna."

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5.0

"The dealership is very good."

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4.0

" They were very efficient. It was grand."

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4.9

"I have used williams since 1977 i think when i purchades my firt 3 series Need i say more P.S barry is magic."

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4.0

"The extra fee paid for valeting the car was less than satisfactory."

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5.0

"i am completely happy they were very good very courteous"

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5.0

"Well done William Liverpool on their excellent customer care"

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3.0

"The brake fluid had to be changed. I was told it should take no more than 30 minutes to complete. Therefore I waited at the dealership. It took nearly 2 hours in the end."

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5.0

"Very impressed with the helpfulness of the team, they tried to call me to say vehicle was ready and unable to reach me so text me which was great."

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5.0

"Great dealership always polite and helpful with a dash of good scouse humour"

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2.0

"The service department was operated by 4 5 staff when I delivered my car in the morning but when I returned at approximately 13.30 at the service reception desks were unmanned for about 10 minutes before I was attended."

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3.0

"Brake pad and dics cost £450.just for the front two."

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4.0

"Pretty good."

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4.5

"It was fine."

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5.0

"Completely satisfied, kept up to date, attended to with coffee and cake while waiting"

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5.0

"i am completely happy"

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5.0

"Excellent service."

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2.0

"Car was booked in for a routine service. Pick up was arrnaged for 5pm. Car not ready. Then advised that a rear light not working. However, they did fix the light FOC there and then but meant more delay"

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5.0

"I would rather go there than anyware else ."

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5.0

"They were brilliant with me."

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4.0

"Unable to guarantee a courtesy car which was disappointing especially as I rely on a vehicle for work."

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3.1

"Had 2 cars in for service Staff Excellent and more than willing to help. Also visited body shop rep fully agreed with concerns wheel poor repair we shouldnt have sold the car like that re stone chips only solution to now pay 1000s"

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4.0

"In spite of the fact that they contacted me while my BMW was at the dealer they told me when i collected my car that i would have to go back as my BMW needed brake fluid."

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5.0

"The service is always fantastic."

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4.0

"Provided my own engine oil at a cost of 79 7 litres incl delivery to my house. The garage wanted to charge 128 for 6.5 litres please feel free to explain the difference."

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2.0

"Incorrect part ordered and required the car again when the correct part was obtained."

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5.0

"It was fine throughout."

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2.5

"The car still has the same problem it went in with but the dealer says there is no problem. The car still rattles, more cost to me."

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5.0

"service provided by John ferguson was excellent"

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5.0

"First class!"

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5.0

"Very helpfull and polite."

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5.0

"they were very good and i was looked after promptly . they estimated the cost of slightly more than then end cost and paid for a txi home for me."

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1.0

"I have had bad service twice from Williams. This time I dropped the car off around 8.30 am and they said I would have it back at 1.00 pm. I got the car back at 2.40 pm."

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2.5

"One bad and one good visit so that's the score."

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3.0

"I booked a courtesy car and it wasn't there. They paid for me a taxi home but I had to make my own way back to pick the vehicle up."

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4.0

"I find it difficult to speak to service sometimes."

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1.0

"No courtesy car was available."

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3.0

"There was a delay of nearly 2 hours in completing my BMW"

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3.0

"I was a little disappointed that I had left the car without taking a courtesy car and the service tok over 6 hours."

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5.0

"Prompt and efficient service, staff very polite and helpful. My car received a complimentary wash and vac which was done by Peter and it looked immaculate."

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1.0

"Problem with satnav radio, not solved, rang back following week, no answer for 22 mins, car eventually booked in, wrong part ordered from Germany after 4 days, just not good enough"

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4.5

"Nowhere to park, car was washed but left huge patches unwashed"

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3.0

"Recall part unavailable on first attempt Right side front door window module Second attempt part was available"

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4.7

"It came back fifteen minutes late form the service. I told them that I had a sensor light on for the tyres which they reset. They then told me I had a slow puncture. They could have fixed if they had phoned me"

Williams Liverpool Dealer Principal response

"We carried out a collection/delivery to Warrington and are sorry it was a little late. We are not permitted to replace any tyres for your particular lease company as much as we would like to be able to, so apologies for this."

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2.0

"I put the car in and the following day the engine warning light came on. The dealership is fine. The car has only done 30,000 miles."

Williams Liverpool Dealer Principal response

"You reported that the engine light has been coming on intermittently but after our engine work this light should not appear, if it does come on again then please telephone the dealership."

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3.9

"The staff were very helpful especially Dave the mechanic who came and told me what was wrong with my car."

Williams Liverpool Dealer Principal response

"Thanks for such positive comments regarding our technician David Roberts, I have thanked David for his actions during your visit."

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4.0

"All parts for repair not in stock therefore car needed to be left overnight"

Williams Liverpool Dealer Principal response

"The car came in for investigation on a coolant leak and we reported broken coil springs, a coolant header tank and two rear coils springs were placed on order however they had to be delivered overnight, we are sorry for any inconvenience this caused."

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3.0

"Work carried out first time was unsuccessful"

Williams Liverpool Dealer Principal response

"We sealed a leaking rocker cover gasket under warranty as it was the second time we had fitted one, this is unusual and we apologise if this was inconvenient to you."

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5.0

"Great efforts from Williams service department"

Williams Liverpool Dealer Principal response

"Thank you for the comments I am very pleased that the service department looked after you, we look forward to your next visit."

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3.0

"The staff are helpfull , the cost of repairs is high ."

Williams Liverpool Dealer Principal response

"We made a charge for 45 minutes labour to diagnose a DSC warning light that was on, at a discounted rate under the Williams Loyalty scheme, we will always attempt to keep the cost of diagnosis down to as little as possible."

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5.0

"Fast, informative and excellent coffee"

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4.0

"The idrive still needs resetting."

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1.0

"had to make 2 visits to get faulty door mechanisms rectified very difficult to close doors properly that took over 3hrs in total very disapointingly the vehicle came back dirty not washed"

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5.0

"The car is normally washed it was not on this occasion."

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1.0

"I booked for the engine problem get to the station rather early but when I get there the service department said do no have any mechanic available yet and advise me not to wait, however, my intention was to come in early and get sorted out quickly"

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4.5

"Very friendly, slight delay with updates."

Williams Liverpool Dealer Principal response

"You reported a slight delay, we hope this did not cause you any inconvenience. Thank you for your comments."

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5.0

"Williams offer a great customer service"

Williams Liverpool Dealer Principal response

"We always try to provide a great customer experience, thank you for your comments."

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1.0

"very poor"

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4.0

"Took a bit longer than anticipated on fast lane, however I have been going there for 5 years, and have always had good service overall."

Williams Liverpool Dealer Principal response

"The service and cleaning took slightly longer than planned, thank you for understanding."

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2.0

"Reception is excellent but the fact that the bolt was left not tightened I had to return"

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1.0

"call backs are poor. getting to speak to an advisor on the phone very poor left holding for a long time. quality of work and advice linked to previous work very poor."

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4.4

"Pleasant reception and staff. Efficient service. Facilities great for waiting for my car, especially the wifi"

Williams Liverpool Dealer Principal response

"Thank you for your comments regarding our staff and the reception area."

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4.9

"Excellent service and on time"

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5.0

"not happy that dealer re set mile meter trip"

Williams Liverpool Dealer Principal response

"After a conversation with our Service Manager, Barry Mosey, it would appear that the mileage trip indicator was reset in error by another dealer during warranty work carried out four weeks after your oil service visit at Williams."

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5.0

"The best service department with fantastic staff"

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5.0

"Excellent reception. Charming and helpful peronnel throughout. Impressed with the speed and efficiency of the M.O.T. and checks. Minimum wait but work done to a premium."

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5.0

"no issues"

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5.0

"When I insert either of the keys, the system tells me I need a service, but that was done at this visit. It obviously needs re-setting."

Williams Liverpool Dealer Principal response

"I understand you have now spoken with Barry Mosey, Service Manager, and that the MOT light has been reset, we are very sorry that this appeared after the MOT due date."

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1.0

"i was not happy with the runflat tyres cracking .i was told the tyres were ok by the dealership on a previous service but they failed the mot on rear tyres for the cracks."

Williams Liverpool Dealer Principal response

"Our Service Manager, Barry, has made contact to discuss issues regarding tyre wall cracks and tyre pressures, Barry has requested that on your next visit you personally make contact as he would like to meet you."

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5.0

"An excellent experience with excellent facilities"

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4.0

"Staff at Williams are always helpful and customer friendly"

Williams Liverpool Dealer Principal response

"Thank you for the positive comments regarding our service staff, we really appreciate you taking the time to respond."

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3.0

"I felt that i was mislead by BMW Uk"

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5.0

"The dealership were both friendly and efficient."

Williams Liverpool Dealer Principal response

"It was a pleasure to be of assistance we hope your car is now performing as it should, thank you for the positive comments."

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4.2

"Had to take car back as engine cover started vibrating after service, it has been replaced now problem fixed. Level of customer care was excellent A"

Williams Liverpool Dealer Principal response

"We are very sorry that a plastic cover came adrift. Thank you for your comment regarding James I will thank him personally and we will look forward to seeing you on the next service visit."

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5.0

"A few days later whilst travelling to Ediburgh a warning light came on and we returned to the dealership. The sales staff said it was engine coolant (service was closed). They sorted it but we felt it should have been picked up at the service (£420)"

Williams Liverpool Dealer Principal response

"At the time of your visit the coolant service was not due and no coolant warning lights were showing. We are sorry if this caused any disruption to your journey, it is frustrating to the dealer when a light comes on shortly after service."

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5.0

"Prompt, efficient and kept in touch with progress"

Williams Liverpool Dealer Principal response

"Thank you very much for taking the time to respond with positive comments, we will continue to provide progress reports for our customers during service."

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5.0

"Very pleased with the service department who helped me enormously. Excellent collect and drop off service"

Williams Liverpool Dealer Principal response

"I am glad you found our C&D service to be of benefit to you, thank you for the great comments."

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4.0

"I FELT LET DOWN BY BMW BECAUSE MY CAR IS A PART OWNERSHIP SCHEME WHICH I PAY FOR AND MY NAME IS ON THE LOG BOOK I WAS TREATED AS IF IT WAS ONLY A FLEET CAR. ALSO I HAD TAKEN MY CAR IN 4 TIMES WITH THE SAME ISSUE WHICH THAT REQUIRED CYLINDERS CHANGI"

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Williams Liverpool
BMW Service

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