WILLIAMS LIVERPOOL TO SHOWCASE THE NEW BMW 2 SERIES COUPé AND 4 SERIES CONVERTIBLE AT THE NORTH WEST’S FIRST BMW ‘POP UP’ SHOWROOM
Williams Liverpool is marking the launch of the new BMW 2 Series Coupé and 4 Series Convertible by opening the first BMW ‘pop up’ car showroom in the North West of England.
The latest additions to the BMW range will be displayed at the store which will be open from this Saturday (8th March) at 8 Manesty’s Lane in Liverpool ONE until late April.
The ‘pop up’ store will complement the Williams Liverpool dealership at Great Howard Street which continues to trade while undergoing a £1.5m refurbishment that is due to be completed in June and will double the size of the development to 13,692 sq ft (1,272 sq metres).
Alongside the new models will be iPads on which visitors can build and view a new car and scan approved used car stock. The opening weekend will feature a children’s entertainment station with face painting, balloon modelling and complementary refreshments.
There will also be weekly competitions offering prizes such as the use of a new BMW 2 Series Coupé or 4 Series Convertible for a week, a one-night stay at the Crowne Plaza in Liverpool and signed Liverpool and Everton football shirts.
The new models will be unveiled at 9.30am on Saturday by Rob Gower, new car sales manager at Williams Liverpool.
Rob said: “We’re excited to be opening the region’s first ‘pop up’ car shop. I’m sure customers will enjoy this unique concept and I’m looking forward to opening the doors on Saturday.”
The ‘pop up’ showroom will operate for eight-weeks until Sunday 27th April and will open between 9.30am – 7.30pm Monday to Friday, 9am – 6pm on Saturdays and 11am – 4.30pm on Sundays.
For more information please call Williams Liverpool on 0151 474 2000 or visit www.williamsliverpoolbmw.co.uk.